Bare with me, this does speak about marketing/client management. If you’ve been watching Game of Thrones to the end of the final season, you’d seen a Game of queens unfold in front of your eyes. Spoiler alert and all that crap. So, while (hurray for gender equality) one queen does get on a throne by […]
Hail to new beginnings. In our times, as in any, we can’t stand still. We can’t mourn the past, nor can’t we fear the future. Everyday is a winding road. And everyday we walk that first step. We must start afresh with no loss of energy and spirit. Forward we go. That’s the way, the […]
It’s way past midnight in Paris. A couple hours past that horrible Friday 13th. And I keep wondering how you can decide to end a hundred lives in a evening, lives of people out for a drink, a dinner, a concert, a game. 104 lives. And the only thing that pops in mind is that […]
When Pepsi launched a new category with Pepsi Next in 2012, it was light blue. Then Coca-Cola Life launched in 2014 in green. Now in 2015, Pepsi Next has turned green too. Think Different? Not this time Pepsi.
Photo Credit: Mobstr through fubiz.net O Google, I’m so in awe. O Google, I’m so in awe That you have several copies of most content produced by Mankind (online, books and videos). O Google, I’m so in awe That, on that note, you’ve grown a video business partly on copyright infringement grounds (more here). O Google, […]
Marketing has been undergoing tectonic changes and challenges at a very quick pace. Some key evolutions are underway: content marketing, story telling, micro-targeting, benefit/user pain focus, authenticity in products and processes. These are but a few. And of course, with the tidal wave of Digital and Social in the background (with Interstellar wave proportions). To […]
Following the attacks earlier this months, I believe the terrorists didn’t succeed in scaring Parisians. For a moment we were shocked. Struck by disbelief, worried. But not afraid. People are still walking the streets, shopping, getting to work. Life goes on. There is however a small victory for the lunatics behind these attacks. It is […]
[tweet this] I manage a digital agency and I’ve been in online marketing for years. A lot of my connections are in that line of work. Across many industries, blue chips or startups. And yet most marketers I talk to are de facto working for Google. Google first When I talk with clients and contacts […]
I love reading from great marketers and collecting awesome marketing quotes. So, a couple of weeks ago, I started sharing “marketing nuggets” on my Linkedin and Twitter. I have collected the first 9 quotes in this simple slideshare which I hope will give you plenty of inspiration. I got a bit heavy on the madmen […]
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