When Pepsi launched a new category with Pepsi Next in 2012, it was light blue. Then Coca-Cola Life launched in 2014 in green. Now in 2015, Pepsi Next has turned green too. Think Different? Not this time Pepsi.
Photo Credit: Mobstr through fubiz.net O Google, I’m so in awe. O Google, I’m so in awe That you have several copies of most content produced by Mankind (online, books and videos). O Google, I’m so in awe That, on that note, you’ve grown a video business partly on copyright infringement grounds (more here). O Google, […]
During this holiday season, I quickly reread the brilliant Charlie and the Chocolate Factory by Roald Dahl. Oh, boy, that’s a marketing lesson sprinkled with a good dose of inspiration and wrapped in brilliantness. Here are the 6 gems for the marketer that I fished in the great chocolate river. 1. Dahl is a master […]
Do I want it? Do I f*$cking want it? I want it. I want it bad. And if I want it, I take it. I’m gonna go get it. Period. Yes, ’cause I need it deep down. I want it. And I go get it. That, to me, is motivation. Print it. Say it […]