Marketing has been undergoing tectonic changes and challenges at a very quick pace.
Some key evolutions are underway: content marketing, story telling, micro-targeting, benefit/user pain focus, authenticity in products and processes. These are but a few. And of course, with the tidal wave of Digital and Social in the background (with Interstellar wave proportions).
To illustrate how I believe Marketing is shifting -and it’s a matter of HOW not IF, I have drawn from quotes by giant marketers which I have to admit I love collecting. And so I give you Marketing in 2015 in 15 quotes.
I hope it brings you inspiration, purpose and support as you embark on your path of marketing transformation.
Don’t count the people that you reach; reach the people who count. -David Ogilvy
Make the customer the hero of your story. -Ann Handley, Marketing Profs
Nobody counts the number of ads you run; they just remember the impression you make. -Bill Bernbach
Don’t be afraid to make a mistake. But make sure you don’t make the same mistake twice. -Akio Morita
Waiting for perfect is never as smart as making progress. -Seth Godin
I cannot give you the formula for success, but I can give you the formula for failure, which is: Try to please everybody. -Herbert Swope
If you’re going through hell, keep going. -Winston Churchill
The aim of marketing is to make selling unnecessary. -Peter Drucker
The more informative your advertising, the more persuasive it will be.
If it doesn’t sell, it isn’t creative.
Make it simple but significant. -Don Draper
Chase the vision, not the money, the money will end up following you. -Tony Hsieh
Building loyalty and trust with an audience over a long period opens up amazing opportunities to sell more, save costs, or create customers for a lifetime. -Joe Pulizzi
Don’t underestimate the value people place on authenticity. -Shelly Lazarus
A business that makes nothing but money is a poor business. -Henry Ford
And to conclude:
Take the leap: tell short, personalized and genuine stories to inspire your customer to engage and buy. -Guillaume Rigal