Marketing has been undergoing tectonic changes and challenges at a very quick pace.

Some key evolutions are underway: content marketing, story telling, micro-targeting, benefit/user pain focus, authenticity in products and processes. These are but a few. And of course, with the tidal wave of Digital and Social in the background (with Interstellar wave proportions).

To illustrate how I believe Marketing is shifting -and it’s a matter of HOW not IF, I have drawn from quotes by giant marketers which I have to admit I love collecting. And so I give you Marketing in 2015 in 15 quotes.

I hope it brings you inspiration, purpose and support as you embark on your path of marketing transformation.

Please share your quotes, follow, share on Twitter and Linkedin.


Don’t count the people that you reach; reach the people who count. -David Ogilvy


Make the customer the hero of your story. -Ann Handley, Marketing Profs


Nobody counts the number of ads you run; they just remember the impression you make. -Bill Bernbach


Don’t be afraid to make a mistake. But make sure you don’t make the same mistake twice. -Akio Morita


Waiting for perfect is never as smart as making progress. -Seth Godin


I cannot give you the formula for success, but I can give you the formula for failure, which is: Try to please everybody. -Herbert Swope


If you’re going through hell, keep going. -Winston Churchill


The aim of marketing is to make selling unnecessary. -Peter Drucker


The more informative your advertising, the more persuasive it will be.

If it doesn’t sell, it isn’t creative.

-David Ogilvy


Make it simple but significant. -Don Draper


Chase the vision, not the money, the money will end up following you. -Tony Hsieh


Building loyalty and trust with an audience over a long period opens up amazing opportunities to sell more, save costs, or create customers for a lifetime. -Joe Pulizzi


Don’t underestimate the value people place on authenticity. -Shelly Lazarus


A business that makes nothing but money is a poor business. -Henry Ford

And to conclude:

Take the leap: tell short, personalized and genuine stories to inspire your customer to engage and buy. -Guillaume Rigal

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