When Pepsi launched a new category with Pepsi Next in 2012, it was light blue. Then Coca-Cola Life launched in 2014 in green. Now in 2015, Pepsi Next has turned green too. Think Different? Not this time Pepsi.
During this holiday season, I quickly reread the brilliant Charlie and the Chocolate Factory by Roald Dahl. Oh, boy, that’s a marketing lesson sprinkled with a good dose of inspiration and wrapped in brilliantness. Here are the 6 gems for the marketer that I fished in the great chocolate river. 1. Dahl is a master […]
Do I want it? Do I f*$cking want it? I want it. I want it bad. And if I want it, I take it. I’m gonna go get it. Period. Yes, ’cause I need it deep down. I want it. And I go get it. That, to me, is motivation. Print it. Say it […]
This Tuesday, I’m picking a more recent book than in the past weeks: Seth Godin’s new edition of All Marketers Are Liars, retitled All Marketers tell stories. I think the whole premise is in the title and the title change of the revised edition: it’s about marketing. How marketers now need to be storytellers. […]
My thoughts on what corporate media campaigns tend to look like when left to a predominant group – the sales team, the CEO, the corporate affairs team, the marketing team, the product team or even… behold… the consumer. Classic corporate media campaign from Guillaume Rigal