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Each Tuesday for the next couple of weeks,  I’ll post a book about Marketing which I am fond of.

This Tuesday, a very short yet thoughful read: the excquisite It’s Not How Good You Are, Its How Good You Want to Be by Paul Arden.

As a Marketer who has been on both sides of the fence -advertiser and agency, I have found his advice very sound on basic topics like layout, branding and advertiser-agency relations in general.  It’s also a good book on how to drive your career and conduct yourself in business.

Incredible how all this fits into roughly 120 pages of large font, aerated, illustrated and light-to-read text. Definitely inspiring.

I have displayed it on my desk for at least 7 years and I often take it a read a couple of pages when I need a pick-me-up or inspiration. I also recommend it often to people who join my team. Pages 80-81 « Rough layouts sell the idea better than polished ones » are getting worn out.

You’ll find all the details on Amazon.

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